THE PR MAJOR’S GUIDE TO CONQUERING SULA
By Lindsay Curre
Coming to the SULA semester as a public relations major with preconceptions that the program focused all of its efforts towards TRF majors had me constantly questioning whether or not I made the right decision in choosing LA over NYC. Now, with only one month left in the program, I can honestly say that I have never had a more educational, enriching experience in PR than I have had in this program. Not only am I excited to go to work everyday, I am constantly doing work that is making an actual impact in the careers of my firm’s clients and adding work to my portfolio for my real world job search (approaching much quicker than I would like to admit). So, as I would like to think that my short time here has made me wiser (and a better driver), here is some of the best advice I can give to those who will experience this program after me. Always be the first to volunteer to work every event, help out on weekends, and attend every client meeting, because you only have a few months here and you should be jumping at every opportunity to network with and impress everyone and anyone you possibly can in the industry. Who knows, you could volunteer to help out at a Friday night event and get rewarded with a smile from Luke Bryan (yes, I hyperventilated). Remember to ask for cards and actually follow-up, because you never know if someone you meet at a SULA event can end up helping you get a client on a red carpet and making you look good to your bosses (true story!). Experience everything California has to offer, even if it means sacrificing sleeping in on the weekends, and build relationships with peers, professionals, and even the barista at Coffee Bean because it really is a city where everybody knows everybody, and if you plan on moving out here after graduation, it doesn’t hurt to have the comfort of established professional connections and friendships to make the transition easier. Most importantly, if you know that the entertainment industry is where you want to be, don’t let flying across the country for a semester away from your family and friends scare you, let it excite you, and use this unique opportunity to grow as a professional and as a person.