My SULA Music Video Shoot

My SULA Music Video Shoot

By Adam Greenberg

The past few days have been hectic and exciting as my group and I prepare for our first night of shooting for our music video.  Rather than creating a video for a well known song, we decided to reach out to a local Los Angeles band and produce a music video for them.  After several emails and a few false starts, we landed on local heroes Rexx, creating a video for their track “Trapped”.

We started off with meeting Rex himself, discussing our ideas and collaborating on some of things he had in mind for the video.  We outlined an imaginative story involving Rex as a superhero, needing to save his guitar from his arch nemesis, who deliberately tries to sabotage Rex’s music career.  Having made countless music videos back on campus in Syracuse, this process was nothing new to me.  However, stepping out of my local Syracuse music scene comfort zone has been such a valuable learning experience.

After weeks of planning and a carefully spent budget, I sit in an apartment full of lights, camera gear, a superhero cape, and a healthy portion of confetti.  Tonight, we are shooting the live performance element of the video in which the band will perform their song in their garage practice space.  We have a live crowd that will be attending, and of course a good amount of confetti to throw at the band.  I am excited for what will be perhaps my largest band shoot to date am extremely grateful to SULA and the city of Los Angeles for the great opportunity!