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Los Angeles

Bobbie Eisenstock

Bobbie Eisenstock, Ph.D. teaches and consults about the social psychological effects of media and emergent interactive technologies on children, teens, and families. A focus of her current work is developing strategies to counteract potential cyber risks, manage digital footprints, and preempt technology dependency that can lead to Internet addiction.

For more than 25 years, she has been a consultant to the media industry, educators, parents, health practitioners, and policymakers. Her experience ranges from serving as the Director for the California Campaign for Kids’ TV, to facilitating focus groups and roundtables for the TV networks and studios, to keynoting conferences, moderating panels, and developing resources, workshops and trainings for national organizations, community groups, and schools. The short list includes the American Academy of Pediatrics, National Youth Anti-Drug Media Campaign, National PTA, Cedars-Sinai Pediatric Residency Program, Los Angeles Pediatric Society, University of Southern California Health Center, Society of Pediatric Nurses, Planned Parenthood, SMILE (Social Media, Internet and Law Enforcement), Film2Future Youth Program, Academy of Television Arts & Sciences Children’s Programming Peer Group and The Humanitas Masters’ Writers Workshop. She also served on the TV Academy’s Fred Rogers Blue Ribbon Panel and as a judge for Cable in the Classroom’s Media Smart Research Award Program.

Dr. Eisenstock is on the faculty at California State University, Northridge where she serves as a Faculty Fellow at the Institute for Health and Wellbeing and an Advisory Board member for The Office of Community Engagement. She is actively involved in mentoring students through service learning to empower them in the evolving digital media culture. Her current collaboration is with The National Eating Disorders Association (NEDA) to create media literacy resources and help launch Proud2Bme On Campus, a national social media-driven collegiate outreach initiative to inspire young adults to use their voices for personal and social change. Recently, she was honored for her commitment to promoting body positivity with NEDA’s Westin Family Award for Excellence in Activism and Advocacy.

Over the years, she has taught courses at UCLA, Antioch University, and in the college program for prison inmates at California Institution for Women. While teaching at the prison, she provided a unique opportunity for an NBC movie project set in a women’s prison. She developed a course in which the writer, producer, and network executive sat down with inmates to talk about their experiences. The course featured speakers from the media industry discussing the development, production, and distribution of content.

She is the author of numerous articles, reports, and media guides. Among them are “Media Education and Media Violence” in the Encyclopedia of Media Violence, “Social Science Storytelling and Media Literacy” in The Journal of Media Literacy, The Student Guide to News Literacy: How to Be a Critical News Consumer, A Parents’ Guide to the TV Ratings and V-Chip, and Cyber Harm, a brochure for Teen Line, a youth crisis hotline at Cedars-Sinai Medical Center in Los Angeles. She also researched and wrote Henry J. Kaiser Family Foundation’s Children, Health and Media Fact Sheet Series spotlighting critical issues such as media and childhood obesity, entertainment education and audience impact, kids coping with news about terrorism and everyday violence, TV violence and real-life aggression, children and video games, the state of media literacy, and parents’ concerns about media.
A native New Englander, she came to Los Angeles to work as a journalist, public relations specialist, and book editor before pursuing her doctorate. Dr. Eisenstock received her Ph.D. from the Annenberg School for Communication at the University of Southern California (USC) in Communication Theory and Research, and holds two Master’s degrees, one from USC Annenberg, and the other from the University of Michigan. Selected articles and presentations are available at